ARTICLES

The 5 Best Taglines Ever
May 03.2013
Archived under: Marketing 

Just as a logo can evoke the recognition of a favourite brand, a jingle or catchy slogan can help consumers make the same connection. Over the years, some have come and gone with a flash, while others have stood the test of time. Here, we list our favourite five taglines of all time– in no particular order…

 

The brand: Nike

The line: JUST DO IT

Coined by Wieden+Kennedy in 1988, the JUST DO IT slogan has become one of the most instantly recognizable in the world. Whether it appears alongside the “swoosh” or on its own, the slogan has become synonymous with the Nike brand, transcending language barriers and geography. Designed to inspire the average person to get into sports, it fast became a mantra for people to live by in their everyday life. Click here to find out more about the interesting story behind the inspiration for the tagline.

 

The brand: Franks’ Red Hot

The line: I put that sh*t on everything!

Talk about attention grabbing! This memorable line is to the point, and became an instant pop culture hit. The combination of print, radio and television commercials rolling this tagline out simultaneously was expertly executed by Frank’s, making it one of the funniest and most memorable taglines in recent years. 

 

The brand: McDonald’s

The line: I’m lovin’ it

The departure from the much-loved, long-running North American “We love to see you smile” tagline left a few people uneasy, but the “I’m lovin’ it” slogan and accompanying jingle quickly took off. Stylized by Justin Timberlake, the line was rolled out as part of an international campaign spearheaded by Heye & Partner, McDonald’s German-based agency, in 2003. After numerous attempts at finding a slogan that sticks (28 have been used in the US alone), ten years later they’ve finally found a winner.

 

The brand: MasterCard

The line: There are some things money can’t buy. For everything else, there’s MasterCard. 

This line summarizes perfectly the use of the product in a way that’s memorable and fun. Since McCann Erickson coined the slogan in 1997, it has gone on to achieve worldwide notoriety as part of the MasterCard “Priceless” campaign. The tongue-in-cheek appeal to the everyday man or woman in a pinch for cash speaks volume in today’s modern economic climate, sixteen years after its inception.

 

The brand: Rice Krispies (Kelloggs)

The line: Snap! Crackle! Pop!

This is a perfect example of brand continuity and identity across all mediums. The Snap! Crackle! Pop! characters were first sketched by illustrator Vernon Grant in the 1930s. Named after the sound the cereal makes when it comes into contact with milk, these characters and this slogan have been at the heart of the brand for decades. So much so in fact, that the names translate from country to country, such as “Knisper! Knasper! Knusper!” in German and “Piff! Paff! Puff!” in Swedish. From the character design to the names to the slogan, this is international branding done perfectly.