What is a “brief”?

A brief can refer to either a design brief or a creative brief. A design brief refers to the design function of a company, and can include things like company history, profile, goals, problems, budgets and solutions. A creative brief on the other hand, is designed to outline the project and deliverables. It can include the copy, images, advertising, web design and other elements that are needed. By writing a clearly defined brief, you’re essentially listing all the products, services and ideas you want realized to bring your brand to life. Together we'll create the brief and build the brand!