Background

C1000 Supermarket are a competive retailer with a chain of food stores across The Netherlands. Through stocking numerous brands, the chain offers customers several opportunities to save money and time when it comes to grocery shopping. Offering the best in produce, fresh meat, dry goods and household items, C1000 is a leader choice for value shoppers in The Netherlands.

 


 

Vision

In the spirit of simplified shopping, we wanted to work with C1000’s vision of creating marketing for taday's adience that would quickly and efficiently tell shoppers how much they could save. Commuication need to be clear from the start, less is more, and we agreed that using tasteful motion graphics shown in quick succession would convey to shoppers how easy it is to save money on their grocery bill. We work to bring this vision to life.

 


 

Brand Solution

We offered instore communication with existing brand assets/imagery such as C1000 red, typeface and placing the red diamond logo at the centre of attention. From there, we manipulated selected FMCG images of the products on sale and graphics depicting the before and after price to display the savings. We worked closely with the client to develop a fast-paced but informative 15-second video that drove home the company core values of competitive pricing and easy shopping with the sales that were available that week, all through innovative use of motion graphics.

 

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