The Brief

The Spanish kiteboard brand, built and assembled by the industry champions. As a new comer on the scene Balance wanted to build brand awareness and increase credibility in a short time frame.


 

We Delivered

Brand idea, identity and strategy, communication concept, art direction, graphic design, interactive media and B2C, B2B communication and marketing tools.


 

The Result

In general kiteboarding is a new sport descending from the surf and skateboard culture. We connected the characteristics resulting in vast concept opportunities. By extracting and linking their roots we created a heritage concept, connected this to the hard-core culture adding credibility for riders who love to push the envelope.

This concept tells a story of duality between sports and it’s sub cultures. Simultaneously highlighting the Balance boards technical know-how offering more possibilities to kiteboarders who expect exact performance from their board.

Balance Adaptive Kiteboard is born.

Best KB Beach & Store Concept
Background Best Kiteboards began in 2003, and was created of a love for kiteboarding and using the strongest boards possible. Channelling a free-spirited approach into the business, Best Kiteboarding…
Branding
City of Utrecht | Print
Background The charming city of Utrecht is the fourth largest city in the Netherlands. Rich with culture, history and situated at the heart of the country’s business and tourist communities, the…
Print
Unicef European Union
Background UNICEF and the European Union teamed up to bring international aid to children in desperate need of help. The standard perception was based on negative and guilt feeling, which did not resonate…
Print