Background

Best Kiteboards began in 2003, and was created of a love for kiteboarding and using the strongest boards possible. Channelling a free-spirited approach into the business, Best Kiteboarding has grown to have locations all over the world.


 

Vision

When we began work with Best Kiteboarding, they were just starting out on their journey, and were in need of a brand. We wanted to create something that solidified their role as an industry-leader, and represented the core values and concepts at the heart of the company. Best Kiteboarding was in the business of wind – so where better to start?



Brand Solu
tion

Playing with the theme of wind, we developed a distinctive look and feel to set the Best brand a part from the others. We started by establishing that all supporting visual language would be communicated using only black and white imagery, while the products were presented in colour. This added drama to all the surfing images, and highlighted the products in an organic manner. We then set to work infusing the wind theme into everything – from large components like B2C - B2B brand communication strategies to the tiniest details like clothing tags, T-shirts, stickers and event posters. We made sure that we told the story of Best Kiteboarding through every facet of the brand development, helping them become the leading supplier of Kiteboards that they are today.

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