Background

Toys 4 Us were an independent toy company based in the Netherlands.


 

Vision

The objective was to increase visibility for their in-store sales features. The request was to play with the brand name in a fun way so it would be memorable. This video was played on a loop amongst other exciting communications to grab the attention of the consumers. The target audiences were children, so bright colours and happy faces were applied.




 

Solution

The objective was to increase visibility for their in-store sales features. We set about developing an engaging communication concept creation to realise this goals. The request was to play with the brand name in a fun way so it would be memorable. Our art direction team looked at the brief to discern the best use of graphic design and 3D design innovation to deliver for the client and budget. The result was a bright, fun video created using 3D animation that became one of their most powerful B2C marketing tools. The target audiences were children, so bright colours and happy faces were applied. This video was played on a loop amongst other exciting communications to grab the attention of the consumers.

 

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